A white paper is a document that sets out an argument for a specific position or solution to a problem. White paper's are effective marketing tools in that they can help influence decision-makers to use your product or service to solve a problem or need. As it is a high-level document, targeted at key executives, it is important that the writer of the white paper understands the sector, the industry and the specific product being discussed. 41interactive has access to a wide variety of sector-specific writers, each having the expertise to quickly understand the relevant issues through research and interviews.
They will work closely with you to uncover the most powerful facts and anecdotes to support the white paper's thesis and deliver compelling arguments on your behalf. Working with final copy we can move to design your white paper in both online and offline formats as required.