Despite the accessibility and affordability of good design, it still seems to be one of the things that many business owners overlook when assembling their marketing plans.
Make the right design decisions early
An holistic analysis of your deign requirements at an early stage in your business development will pay dividends down the line. Startups should be cultivating their brand as though it was going to evolve into an iconic symbol.
And while established business owners often know the importance of brand identity, some still avoid that investment as they have come to believe that creating a great brand identity is prohibitively expensive.
That’s why small or growing businesses need to find the right partner to develop an affordable and effective design strategy as early as possible across your online and offline design requirements - from building a brand, designing a company brochure or your exhibition materials to website design, email templates, calls to action and associated landing pages.
Good design is consistent across online and offline assets. When the right design decisions are taken early in a company’s development the full benefits of this holistic approach are easier to implement.
Protect your brand once you have done the hard work
The web, social media, and mobile are each game changers in their own right and each can impact your brand. Keeping track of all the ways in which your brand can be positioned has never been so important, which is why a thorough brand guidelines document can be a priceless tool for your business.
The goal of brand guidelines is to protect your brand and provide clear guidance on how your logo, colours, fonts, images, etc can be used across a broad range of channels and formats. Your brand guidelines should provide a comprehensive manual for anyone who uses your brand and its components in their work, including employees, channel partners, designers and marketing agencies.